how their 'Personally Identifiable Information' (PII) is being used online. PII, as
described in US privacy law and information security, is information that can be
used on its own or with other information to identify, contact, or locate a single
carefully to get a clear understanding of how we collect, use, protect or otherwise
handle your Personally Identifiable Information in accordance with our
What personal information do we collect from the people that visit our
blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter
your name, email address, location, age, gender or other details to help you with
When do we collect information?
We collect information from you when you register on our site, subscribe to a
newsletter or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase,
sign up for our newsletter, respond to a survey or marketing communication, surf
the website, or use certain other site features in the following ways:
• To personalize your
experience and to allow us to deliver the type of content and product offerings in
which you are most interested.
• To improve our website in
order to better serve you.
• To allow us to better
service you in responding to your customer service requests.
• To administer a contest,
promotion, survey or other site feature.
• To quickly process your
• To ask for ratings and
reviews of services or products
How do we protect your information?
Our website is scanned on a regular basis for security holes and known
vulnerabilities in order to make your visit to our site as safe as possible.
We use regular Malware Scanning.
We do not use an SSL certificate
• We only provide articles and
information. We never ask for personal or private information like names, email
addresses, or credit card numbers.
Do we use 'cookies'?
Yes. Cookies are small files that a site or its service provider transfers to your
computer's hard drive through your Web browser (if you allow) that enables the
site's or service provider's systems to recognize your browser and capture and
process the items in your shopping cart. They are also used to help us understand
your preferences based on previous or current site activity, which enables us to
aggregate data about site traffic and site interaction so that we can offer better
site experiences and tools in the future.
• Understand and save user's
preferences for future visits.
• Keep track of
• Compile aggregate data about
site traffic and site interactions in order to offer better site experiences and
tools in the future. We may also use trusted third-party services that track this
information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or
you can choose to turn off all cookies. You do this through your browser settings.
Since browser is a little different, look at your browser's Help Menu to learn the
correct way to modify your cookies.
If you turn cookies off, some features will be disabled. It won't affect the user's
experience that make your site experience more efficient and may not function
However, you will still be able to place orders .
We do not sell, trade, or otherwise transfer to outside parties your Personally
Identifiable Information unless we provide users with advance notice. This does not
include website hosting partners and other parties who assist us in operating our
website, conducting our business, or serving our users, so long as those parties
agree to keep this information confidential. We may also release information when
it's release is appropriate to comply with the law, enforce our site policies, or
protect ours or others' rights, property or safety.
However, non-personally identifiable visitor information may be provided to other
parties for marketing, advertising, or other uses.
Occasionally, at our discretion, we may include or offer third-party products or
services on our website. These third-party sites have separate and independent
privacy policies. We therefore have no responsibility or liability for the content
and activities of these linked sites. Nonetheless, we seek to protect the integrity
of our site and welcome any feedback about these sites.
Google's advertising requirements can be summed up by Google's Advertising
Principles. They are put in place to provide a positive experience for users.
We use Google AdSense Advertising on our website.
use of the DART cookie enables it to serve ads to our users based on previous
visits to our site and other sites on the Internet. Users may opt-out of the use of
We have implemented the following:
• Remarketing with Google
• Google Display Network
• Demographics and Interests
• DoubleClick Platform
We, along with third-party vendors such as Google use first-party cookies (such as
the Google Analytics cookies) and third-party cookies (such as the DoubleClick
cookie) or other third-party identifiers together to compile data regarding user
interactions with ad impressions and other ad service functions as they relate to
Users can set preferences for how Google advertises to you using the Google Ad
Settings page. Alternatively, you can opt out by visiting the Network Advertising
Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and
California to require any person or company in the United States (and conceivably
the world) that operates websites collecting Personally Identifiable Information
stating exactly the information being collected and those individuals or companies
with whom it is being shared. - See more at:
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
as a minimum, on the first significant page after entering our website.
the page specified above.
Can change your personal information:
• By logging in to your
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising
when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It's also important to note that we allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age
of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents
in control. The Federal Trade Commission, United States' consumer protection
agency, enforces the COPPA Rule, which spells out what operators of websites and
online services must do to protect children's privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the
United States and the concepts they include have played a significant role in the
development of data protection laws around the globe. Understanding the Fair
Information Practice Principles and how they should be implemented is critical to
comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the
following responsive action, should a data breach occur:
We will notify you via email
• Within 7 business days
We also agree to the Individual Redress Principle which requires that individuals
have the right to legally pursue enforceable rights against data collectors and
processors who fail to adhere to the law. This principle requires not only that
individuals have enforceable rights against data users, but also that individuals
have recourse to courts or government agencies to investigate and/or prosecute
non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes
requirements for commercial messages, gives recipients the right to have emails
stopped from being sent to them, and spells out tough penalties for
We collect your email address in order to:
• Send information, respond to
inquiries, and/or other requests or questions
• Process orders and to send
information and updates pertaining to orders.
• Send you additional
information related to your product and/or service
• Market to our mailing list
or continue to send emails to our clients after the original transaction has
To be in accordance with CANSPAM, we agree to the following:
• Not use false or misleading
subjects or email addresses.
• Identify the message as an
advertisement in some reasonable way.
• Include the physical address
of our business or site headquarters.
• Monitor third-party email
marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe
• Allow users to unsubscribe
by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can
email us at
• Follow the instructions at
the bottom of each email.
and we will promptly remove you from ALL
the information below.